I’ve never actually watched a Star Trek movie outside of the modern JJ Abrahams interpretation but this moment in The Wrath of Khan has become part of our cultural lexicon:
Yelling “Khaaaaan!” is a way to express dispair and frustration.
Just 10 minutes ago I saw I had received a Facebook message from my friend Kyle Billings about PG’s most recent essay titled How to Get Startup Ideas. Kyle had outlined some insightful thoughts in multiple paragraphs so I attempted to address all of them in my own extended Facebook message.
The problem was not FB’s messaging system, but with the user interface on the Facebook iPad app. I accidentally tapped outside the sliver of a messaging column and POOF, my paragraphs-long response was gone. I futilely looked to see if Facebook had saved it in the message history between us but sadly they had not. “KHAAAAAAAN!”
I told Kyle I needed to get to a computer before I could rewrite my response because I feared the same problem reoccurring. Instead of responding to him I’m writing this blog post.
What’s your “Wrath of Khan” Moment?
Yes, many people have heard that Facebook’s Poke app looks strikingly similar to one built by a company that declined to be acquired by them. That’s an entirely different topic than what I am touching on today.
The brilliance of SMS and email is that they aren’t fleeting.
I’m pretty young but my elders have from time-to-time waxed nostalgic (or complained) about waiting by a phone for a highly anticipated phone call-a significant other, business associate, etc. Answering machines only somewhat diminished the need to be nearby since there was no way of knowing if you had missed a call when you weren’t at home.
Facebook’s Poke app eschews the positives of modern communications systems and forces us to look at a message, video, or image quickly before it “self-destructs.” The app forces immediacy on us and what is even worse than this element is something that should be glaringly obvious:
The content of the poke IS NOT IMPORTANT.
It simply cannot be important. Why? Well, who in their right mind would send an important message with the very possible chance that the recipient will not see it? That would be idiotic.
This is terrible. It means Facebook (and the user Poking you) is pushing you to look at something of little importance immediately upon receiving the message. They want you to drop what you are doing to look at a picture of a cat making a derpy face.
They’ve changed the poke from a suggestive (playful? sexual?) action to an(other?) irritating online behavior lacking of any particular meaning.
This post is from the Bottol blog.
There are so many online groups, forums and networks that trying to be monitor all of them yourself is a fruitless endeavor.
Be where the issues will blow up.
While social media management should not necessarily be controlled by an intern there is value in having as many eyes as possible keeping track of the discussions happening around your product so long as they know who to report issues to.
At 8:45 on July 16th, Redditor AmericanDerp published the above screen capture with the title “Facebook has blocked imgur.com” Three hours later, as the posting was nearing the inflection point when it would take off and go viral, a Redditor named fisherrider commented:
“Hey folks - so this is actually my fault. Literally, I’m the guy who accidentally blocked imgur for a brief period of time today. I’m really sorry. Some background: I’m an engineer who works on the system we use for catching malicious URLs. In the process of dealing with a bad URL that our automated defenses didn’t catch, I ran into a rare bug that caused us to incorrectly block some legitimate URLs for a brief time. Right after I figured that out and removed the bad data, I reworked the UI so no one will get bit by the same issue in the future.”
Reddit will be the one of the first sites to notice when something goes wrong. Be where the problems will first be discovered and fix them before the word about a problem can spread. Not only will you have prevented a potential headache but those that found the problem will be grateful at your prompt response to fixing it.
Earlier this week I wrote a guest post on Hypebot that discussed the issues of faking a fanbase and watering down the average value of a “like” or follow. I outlined a number of reasons that this was bad with a main one being that lies are irreversible.
What I didn’t get into was the idea of what a lie can do to the artist and their perception of themselves.
The image above (edited to protect the guilty) was a status posted yesterday by a DJ from the New England area. He seems pleased to be one of the top 2,000 DJs in the world according to TopDeeJays.com, a website that ranks DJs by their combined social media influence across all networks.
Methodology (from TopDeeJays.com):
Topdeejays uses an algorythm (sic) that measures general social media influence by combining Facebook, Twitter, Google Plus, SoundCloud, MySpace, Last.fm and YouTube fans, subscribers and followers. In order to avoid mixing apples and oranges, it uses a unique measurement – TDJ points to rank artists by popularity. Take TDJ points as a currency to measure value of each participating social network’s members.
Here are the stats for this DJ:
There is a saying that goes, “if it smells like sh-t and tastes like sh-t then it is probably not a legitimate DJ ranking (I’m paraphrasing).” As you can see, there is a downward trend for every network. The truth is that this DJ purchased almost every “like” and follow, something that becomes instantly apparent to anyone that visits his Facebook page when they see such an engagement deficit. Someone with 10k+ fans should be averaging more than 3 “likes” per status even if only half of those fans were real.
The big issue here isn’t the deception of others, it is the deception of the DJ himself. Rather than be aware that he truly has loads of work to do in order to get anywhere close to being one of the top DJs in the world he is completely satisfied with a fake, masturbatory statistic because, let’s face it, this is much easier and self-satisfying than seeing that there are tens of thousands of DJs that are more well-known.
When you lie, it hurts you more than it could possibly hurt anyone else. It breeds complacency inside of your heart and causes you to rest on imaginary laurels.
Side-note: this DJ was booked for a Boston show on a Friday night earlier this year. Want to guess how many of his 11k fans showed up?
Perhaps three fans are 80% of his un-purchased “likes” on Facebook. In that case I suppose it was fairly impressive.