Nic Adler, owner of The Roxy, speaking at the SF MusicTech Summit in San Francisco, CA
Boston is a major city for live music and technological innovation so it is only natural that there will soon be a convergence. Social media forever changed the modes of communications and the techniques for concert promotion. Over the last 15 years there has been a power shift from a time when the major labels told music lovers what to buy to a new era where the customers became the voice that influenced purchases. The revolution was powered by social platforms from the Facebook wall to the Amazon reviews sections. It quickly became unacceptable for communications to be one sided and soon many businesses started having open dialogues with their customers. The competitors that did not seek to build a relationship with customers often saw business slip away. Relationships are all that keep us together in an increasingly global way of life.